Siddarth Das is the Director of Digital Engagement at WWF International and the Executive Director of WWF’s Earth Hour. Earth Hour is a very interesting campaign in the way that it’s run. Actually, WWF and their online communication in general is quite outstanding. The panda brand is recognized almost everywhere. So, it was interesting when Sid mentioned some common misconceptions about what WWF actually does, but also, how they’re using digital media tools for education and to support their social impact work. There’s a lot to talk about in this interview so I hope you enjoy!
Favourite quote from episode:
“It is everyone’s collective problem and it’s everyone’s collective solutions that are going to fix it as well. It’s not a single government or just a few people in the policy or business world that are going to fix this. Climate change is the most universal problem that we have and it’s the most universal issue that we have. And the solution for that is going to come from all of us” – Sid [14:20]
People/ items mentioned in this episode:
[Download the MP3 here]
QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Let me know in the comments!