In this interview I chat with Pete Yao who is the Chief Impact Officer of Thankyou. Now for those who follow me on social media, you’ll probably know that Thank you are one of my all-time favourite social enterprises. I love them because they’ve kind of flipped the whole consumer product FMCG model on its head and as a result are doing incredible work and creating huge impact. In this episode we go into a lot of detail about how they track impact and the custom-made system that they’ve built in order to do that efficiently. We chat about how they’ve managed to effectively combine the business and social elements into a thriving social enterprise that has impacted over 750,000 people in 20 countries.